There are different types of ads all over the world used to woo consumers in buying or knowing the products that they advertise. Some of these ads are deceptive to the consumers making them among the most wanted in the federal trade commission ads in the world. They destroy the trust that the consumers bestow on them and thus must be avoided at all cost as they may make you get sued by the federal trade commission. This article will cover the types of ads that you should not think of making, they include.
Price Deception Advertisements
This is a type of an ad that gives the wrong or misleading information regarding the price of the commodity that it is advertising. This is against the federal trade commission rule on truthfulness. This type of ad therefore misguides the consumers in the information it gives thus qualifying to be in the federal trade commissions watch list. For example, if an advert states that it is being offered at a 50% discount that must be the truth. However, price deception ads do not offer this they say it is offered at 50% discount but in the real sense, there is no discount being offered.
Bait and Switch Advertisement
This is a type of ad that the seller puts up to convince the buyer to go to buy the product, but upon reaching, the seller changes the price of the product. As the name suggests it is designed to trick a consumer into getting the attention on the product but in actual sense, the seller does not want to sell the product at that price. This therefore flaunts the rule on truthfulness and deception, which makes it a bad and banned advertisement. Therefore, do not waste your time on creating it, as it will run you into problems. You should also ask yourself – are voicemails legal.
False Environmental Claims
These are the adverts that claim to be environmentally clean but in real sense, they are not. Many people have a soft spot for environmental friendly products, thus when you say that your product is environmental friendly, it will automatically pull the attention of the consumers. These type of ads use certain words that are environmentally friendly like biodegradable, recycled and so on but in actual sense, they are not. This therefore deceives consumers in buying the product thus breaking the law of truthfulness. Before creating or labelling a product for advertisement, it is important that you consider the words you use. They must correspond with the quality and abilities of the product. Avoid deceiving the consumers by lying on the product. You should also follow online advertising disclosure rules.
These deceptive types of adverts are harmful to your wellbeing, therefore you need to avoid making them at all cost. They are a waste of resources and can ruin your life by leading you into trouble.